Monday, July 29, 2013

Stop Stressing About Finding New Clients, Start Loving Old Ones

Getting clients isn't easy plus it's extra tricky since we're in a word-of-mouth industry. Rather than stressing about trying to find more people who will talk about how great you are, start giving extra special attention and love to people who you've already go in your boat.

Stop stressing about finding new clients & start lavishing love on the clients you already have.

The goal is to get your 'old' clients to start talking about you AGAIN.
Don't let them forget about you. Send them little messages, cards & gifts (especially around birthdays / holidays).
Give them a phone call once a year to check in and see if they're ready for their next photo shoot.

Most importantly, thank them for referring new clients!!

I thank my clients with $50 of studio credit whenever they send a new paying client my way. This credit can be saved up and combined with the $25 credit they receive on their birthdays/holidays. They can spend it on their next photo shoot or they can put it towards purchasing prints.

How do you LOVE your clients?
How do you thank clients for referrals?
Do you offer studio credit?
Do you celebrate birthdays / holidays with your clients? How?
What advice do you have for photographers who want to start rewarding clients for referrals?

The photo above is my new credit voucher that I send to clients. Thank you to Hanna Mazur, Make Up Artist & the beautiful Alena Nieves for modeling :)