I feel like it's easy to identify other people's brands because you look at them, see what they like/are like and theme their brand around that. What's the favourite colour? Yellow! Great - your brand is yellow! My problem: I like colour and lots of it! How to choose. Well finally I did - purple, blue and green. I still have two shade of purple, two shades of green and one blue but still for me that's quite narrowed. I like having multiple shades - it keeps the look dynamic and alive. But is that still too many?! What's your favourite style? Jasmine Star likes fashion so it seems obvious that her style is all fashion & glam & fabulous. Her website/blog is all magazine themed like a fashion magazine. Done!
PS: My "xoxo" could be part of my brand? I use that all over the place. It's not exactly like I came up with it though, is it?! :( hmmm