"I'm going to make a Costco book with our engagement pictures and use it as a guestbook at the wedding. Any suggestions???"
Kaitlyn and I were sitting on her couch flipping through the digital pages of her not-yet-printed Costco guestbook. "How does it look?" she asked me. Her images were super cute but I noticed one thing we could do to make the whole presentation much stronger....
When side-by-side images are too similar they blend together and lose their impact but when images are constantly contrasting one another, each image stands out boldly and keeps your attention! This is called the Rule of Opposites.
Rule of Opposites :: When two images are presented together, make sure that something about them is different/opposite. If one picture is a close-up, make the other picture is a full-body shot. If one picture is colour, make the other black & white. etc... Sometimes you need to make multiple elements different.
EXAMPLE ONE: Amy's wedding dress.
The first pair of photos: two different angles of the dress but they were taken at the same distance from camera, both are B&W, same composition with the dress in the middle and railings leading off the page.
How to improve? Keep your favourite image, replace the other. This new image is "opposite" because it's in colour, it a close up and the focus is on the flowers. It's still fits though because it includes the dress.
EXAMPLE TWO: Rhiannon.
The first pair of photos: although the poses are different, they aren't different enough. The composition is also more or less the same with her filling up the page and her head is in the top right 3rd. Which photo catches your eye? Or which one stands out more? Probably neither because your eye blends between them both.

EXAMPLE 3: Sebastian's Socks.
The first pair of photos: basically the same shot but from different angles.


EXAMPLE 4: Beautiful Melissa.
The first pair of images is half way there. We're rockin' the colour and B&W opposites but Melissa's pose is pretty much the same. Which one shall we focus on?! Ahhh!

I use the "Rule of Opposites" all the time when designing albums and blog posts. I learned it from the great Matthew Jordan Smith via creativeLIVE. The concept is simple and once you understand it you are destined for image-presentation-greatness for the rest of your life!!


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